But it is one funny ass video... Where do you go when your brand no longer commands a seat on the Callaway Corporate Jet because you got squeezed by Odyssey and Hogan? How about going after the 20 and 30-somethings who eschew the traditionally boring brands like Titleist and big brother Callaway?
I commend Top Flite for the viral campaign and the sheer genius of going after a targeted demographic using a medium that might actually reach them. If only the Kenny Mayne spots were quite so funny...
